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By subscribing, you agree to our Privacy Policy and Terms of Service. You can opt out at any time using the link in our emails. Eligible exclusives will be listed in the SHOP with optional reel additions.

Why Should You Join?

  • Your Welcome Gift: Grab a free reel worth $30+ on an eligible exclusive of your choice. Shortly after subscribing, a welcome discount code will land right in your inbox. Use it at checkout and get the recipe and reel package for the same price as a photo-only exclusive!
  • Fresh Recipe Drops: Get early notification and exclusive access to new, exclusive, and semi-exclusive recipes. They are announced in my newsletter 24 hours ahead of being posted on my socials and in the Buyers Club.
  • Know My Schedule: Whether it’s a planned holiday, an unexpected recipe development delay, or new booking availability, you’ll be the first to know about it. Any important announcement will be shared here.
  • Occasionally, I’ll drop in with a quick note about a resource, tool, or current food photography/marketing obsession that has genuinely excited me. I promise not to spam your inbox and to only share finds I think you’ll find just as helpful as I do.
  • Subscriber-Only Perks: Get access to special deals and bundles meant just for newsletter members.
IF THIS SOUNDS LIKE A GOOD DEAL, WELCOME TO THE VIOLET FRAME!
THE FACE BEHIND THE CAMERA

HI, I’M MARTINA!

Welcome to The Violet Frame. I’m so happy you found your way here! I’m the food photographer and recipe developer behind the camera. Originally from Italy, I’ve also lived in the United States and Switzerland. I have been in Geneva since 2019, where I met my boyfriend David, i.e., The Violet Frame’s official taste tester. Between my Italian roots and his Asian-American palate, we’re never getting bored around here!

I have always loved the challenge of creating beautiful recipes that anyone can enjoy, regardless of dietary preferences or lifestyle. From easy desserts to all-out holiday meals, there is nothing I love more than cooking for my loved ones.

In 2023, I left my tech corporate job (I do remain a project manager at heart) and started blogging full-time about home decor. I knew food would eventually become part of the equation. In 2025, I got my certification in Adobe Photoshop and, in the second half of the year, I finally made the jump and enrolled in the Pretty Focused photography course. I have been photographing all my favorite recipes ever since!

I’m excited for you to explore my shop and find the perfect recipe for your readers!

xo Martina

to save

USEFUL LINKS

Recipe Shop

This is the section of my website where you can find all available recipes for sale. This includes exclusives, semi-exclusives, and pre-orders.

Services

Looking for a recreation or a more custom approach to recipe development? Here you can find all the information you need on how I work and what you can expect when getting in touch.

Buyers Club

Can’t get enough of amazing food photography? The Buyers Club is the ultimate content haven for food bloggers like you. Every photographer is a Pretty Focused graduate, and you’ll be surrounded by like-minded bloggers.